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Social Listening - Matthew Beckett

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The brand I have selected is Nike. Nike will always be a relevant conversation topic for years to come. One of the biggest areas that Nike is involved with is the basketball world. People all over social media have been talking about women's basketball's latest phenom Caitlin Clark on her new signing with Nike. She was offered an 8-year deal for 28 million dollars and for women's basketball that is a no-brainer.  Nike interests me because I have always worn their apparel, and shoes, and wore their jerseys as a kid, and still do to this day. Nike isn't just an apparel brand anymore instead, they have a massive influence on culture, politics, and social issues in general. This adds another level of interest as to how they choose to run their marketing campaigns and what global issues they choose to address or not to address. Nike's brand value proposition is  to provide fashionable, innovative, and high-performance shoes and apparel for customers in every sport to mee
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About Me: Matthew Beckett

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      Hello! My name is Matthew Beckett and I am a student aat Linn-Benton Community College. I am a Business Administration major and I plan on eventually transferring to Oregon State University to further my educational career. This is my first year of college so while I lack experience in the field of business I am dedicated and eager to learn more and better myself.      I have always been interested in marketing and I think it is an  extremely relevant topic to have knowledge about in our world today. I think if you can understand marketing, economics, and business management you are more likely to succeed later in life.      The area of marketing I am most interested in would be how to market oneself. If I can learn and perfect the art of marketing myself I will be able to come across more opportunities that could lead to future careers and financial success. I believe marketing oneself and networking are two of the most vital life skills one can have.     A passion I have outsid
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McDonalds x Krispy Kreme!!!

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Intro :  When I stumbled upon the news of McDonald's teaming up with Krispy Kreme Doughnuts, I couldn't help but notice how big of a collaboration this really is. I mean who doesnt love burgers, fries, and donuts! This collaboration seemed like a game-changer in the fast-food industry. Grabbing a Krispy Kreme donut to go with a Mcdonald's coffee or juice, I mean how can you beat that if you're in a rush. Link: https://www.forbes.com/sites/fionasimpson1/2024/03/28/mcdonalds-and-krispy-kreme-team-up-with-a-sweet-collaboration/?sh=7fde1a11f64f The article discusses how McDonald's and Krispy Kreme are joining forces to bring doughnut lovers a sweeter breakfast experience. After a successful trial run in Kentucky, McDonald's plans to offer three of Krispy Kreme's most popular doughnuts in its locations across the United States by the end of 2026. This move aims to attract more customers to McDonald's during breakfast hours and expand Krispy Kreme's reach
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