Matthew's Marketing Blog

The brand I have selected is Nike. Nike will always be a relevant conversation topic for years to come. One of the biggest areas that Nike is involved with is the basketball world. People all over social media have been talking about women's basketball's latest phenom Caitlin Clark on her new signing with Nike. She was offered an 8-year deal for 28 million dollars and for women's basketball that is a no-brainer.  Nike interests me because I have always worn their apparel, and shoes, and wore their jerseys as a kid, and still do to this day. Nike isn't just an apparel brand anymore instead, they have a massive influence on culture, politics, and social issues in general. This adds another level of interest as to how they choose to run their marketing campaigns and what global issues they choose to address or not to address. Nike's brand value proposition is  to provide fashionable, innovative, and high-performance shoes and apparel for customers in every sport to mee...

      Hello! My name is Matthew Beckett and I am a student aat Linn-Benton Community College. I am a Business Administration major and I plan on eventually transferring to Oregon State University to further my educational career. This is my first year of college so while I lack experience in the field of business I am dedicated and eager to learn more and better myself.      I have always been interested in marketing and I think it is an  extremely relevant topic to have knowledge about in our world today. I think if you can understand marketing, economics, and business management you are more likely to succeed later in life.      The area of marketing I am most interested in would be how to market oneself. If I can learn and perfect the art of marketing myself I will be able to come across more opportunities that could lead to future careers and financial success. I believe marketing oneself and networking are two of the most vital life...